William Hill To Enter The Michigan Sports Betting Market In New Deal

  • William Hill To Enter The Michigan Sports Betting Market In New DealWilliam Hill has partnered with Turtle Creek Hotel & Casino.
  • Both retail and online sportsbooks are coming to casinos in Michigan.
  • Legislation was signed in December of 2019 to legalize sports betting in Michigan.

WILLIAMSBURG, Mich.—William Hill sportsbook has partnered with the Grand Traverse Band of Ottawa and Chippewa Indians throughout Michigan. The partnership will bring sports betting to the Turtle Creek Casino & Hotel depending on when the launch of Michigan sports betting comes.

This is certainly a step forward as the legislation was signed in December of 2019 and the rules and regulations are still being reviewed.


The partnership between William Hill and Grand traverse will bring sports betting to the Turtle Creek Hotel & Casino this year pending authorization from the legislation signed in December of 2019. The bill, MI HB 4916, will allow for both retail and online sports betting.

“We are pleased to have found a great partner in the Grand Traverse Band of Ottowa and Chippewa Indians and look forward to working with the Tribe to bring a leading retail and online sports betting experience to sports fans in Michigan,” said Joe Asher, CEO of William Hill U. . “Michigan will be a key state in William Hill’s US expansion due to its large population and deep rooted-sports culture with so many popular college and pro sports teams.”

“It was important for us to find a partner with a great sports betting and gaming brand that has proven experience throughout the US market—William Hill’s expertise in sports betting operations and marketing and strategic media partnerships will ensure that we are able to attract customers from throughout the State of Michigan to the online products while offering another great amenity to attract guests to out casinos,” said Michael Schrader, CEO of Grand Traverse Resort & Casinos.

Both sides of the partnership are hopeful that Michigan sportsbooks are legalized in time for March Madness and Football season.

Michigan Sports Betting

Michigan Governor Gretchen Whitmer, signed a bill in December of 2019 to legalize   sports bettin in Michigan. As mentioned before both retail and online sportsbooks were legalized by MI HB 4916. All 27 casinos in the state have the ability to offer sports betting.